02.02.2022 5 min reading

Facebook Business Coach, the tool launched by Meta to serve African SMEs

Meta, a social technology company, announced on Tuesday 9 November that it has launched its new platform called "Facebook Business Coach" on Facebook, Instagram and WhatsApp. The tool will enable small and medium-sized enterprise (SME) owners in South Africa, Nigeria, Kenya and other English-speaking countries in Africa to learn more about how to grow their business online.

The sessions teach users how to grow a business on Facebook, Instagram and WhatsApp. The courses are accessed via a chatbot that you add to WhatsApp. The chatbot works in the same way as other automated WhatsApp business accounts.

According to Meta, the lessons are free and self-paced. The lessons include several tutorials as well as videos, audio clips and infographics.

Users can navigate through the courses using the chat menu.




The chatbot aims to teach users the basics, with more in-depth courses available on the Meta Blueprint website. Meta Blueprint courses come with official certification.

The content has been created to help business owners with multiple queries, from creating eye-catching business pages on Facebook and Instagram to using Messenger and WhatsApp to communicate effectively with customers.

"In today's social media-driven environment, information about building your brand on online platforms can be crucial to what sets a small business apart and drives success," said Nunu Ntshingila, regional director of Meta Africa, in a statement.

"At Meta, we are passionate about empowering SMEs in Africa with the skills they need to succeed online."


How to use Facebook Business Coach on WhatsApp


The Facebook Business Coach on WhatsApp educational tool is available to any individual, which is one of the ways that Facebook offers education and business growth opportunities through its platforms.

You can add the Facebook Business Coach on WhatsApp by using the number +27 600 670 000 or by using the link Facebook Business Coach .

To start interacting with the bot, you can send a message saying "Hi". It will respond with a summary of some of the ideas it can provide.

The coach is aimed at beginners. The overview of what you can learn includes lessons on how to get your business online.

This includes creating a free business profile on Meta owned applications, interacting with your audience and promoting your products and services.


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