26.09.2023 5 min de lecture
[Dreamforce] Keynote : Marketing in Generation AI
- In the past, marketing meant time-consuming campaign briefs, tedious segment building, limited content for personalization, and manual journey creation.
- Today, it's all about fast campaign briefs, intuitive segment building, scalable content, and automated journey creation.
Salesforce's Marketing Cloud empowers us to make every moment count with:
- Actionable data
- Scalable personalization
- A robust ecosystem of marketing partners
Remember, AI is only as good as your data! Here's your roadmap for success:
- Develop your AI strategy
- Start with simple use cases
- Ground AI with trusted data
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