25.09.2023 5 min de lecture

Unlocking Insights: Data Highlights from Dreamforce '23

Dreamforce '23, Salesforce's premier annual event, was nothing short of groundbreaking, with data emerging as a central theme. From data connectivity to AI-driven analytics, here are the top highlights from Dreamforce '23 that showcased the power of data:

1. Data Cloud Freemium:

Salesforce introduced a game-changing offer – free Data Cloud licenses. This offer, available to users with Sales or Service Cloud, Enterprise, or Unlimited editions, democratizes access to valuable data resources. Data Cloud, a foundational layer, accelerates generative AI features by providing fast access to relevant data.

2. New Data Cloud Consultant Certification:

To meet the growing demand for data expertise, Salesforce launched the Data Cloud Consultant certification. Designed for individuals experienced in enterprise data platforms, this certification underscores the critical role of data in the Salesforce ecosystem.

3. Workshop on Real-Time API Integration With Data Cloud:

A workshop led by Marketing Cloud Architect Eliot Harper offered invaluable insights into planning data integrations into Data Cloud. The session emphasized the significance of data quality and ownership when harnessing the full potential of this innovative platform.

4. Salesforce Campaign Members Enhancements:

Salesforce is set to revamp its campaign management capabilities. These updates aim to make campaigns more scalable and versatile, catering to diverse business needs. Salesforce is actively seeking feedback from the community to ensure these changes align with user requirements.

5. Marketing Cloud on Core Momentum:

Dubbed "More Core," this initiative involves moving Marketing Cloud onto the core Salesforce platform, known as the "Einstein 1 Platform." With 26 generative AI capabilities slated for release, and an additional 25+ expected by the end of 2024, Marketing Cloud's integration with Data Cloud marks a significant milestone in the evolution of data-driven marketing.

6. Google Cloud + Marketing Cloud:

Salesforce expanded its partnership with Google, resulting in enhanced segmentation and audience reporting features. These features facilitate seamless collaboration between Marketing Cloud and Google Cloud Platform, empowering marketers with robust data-driven insights.

7. Real-Time Customer Event Stream:

Salesforce introduced a two-way connection between Marketing Cloud journeys/Marketing Cloud Personalization and Salesforce core. This innovation provides real-time insights within page layout components, enabling businesses to tailor their customer support based on affinities and interaction behavior.

Data has become the cornerstone of innovation in the Salesforce ecosystem. The free Data Cloud licenses signify Salesforce's commitment to providing accessible, high-quality data resources for organizations of all sizes. The introduction of the Data Cloud Consultant certification reflects the industry's growing demand for data expertise.

Furthermore, the revamped campaign management features and the integration of Marketing Cloud with the core Salesforce platform indicate a fundamental shift towards data-driven marketing strategies. This evolution empowers businesses to leverage data insights for more effective campaigns and customer engagement.

As Salesforce continues to push the boundaries of what data can achieve, the future looks promising for organizations seeking to unlock the true potential of their data. With data connectivity, AI, and analytics at the forefront, Dreamforce '23 has illuminated the path forward for data-driven success.

In conclusion, Dreamforce '23 was a data-centric event that underscored the transformative power of data in the Salesforce ecosystem. From free Data Cloud licenses to advanced certifications and innovative partnerships, the event showcased how data is shaping the future of CRM and marketing. As organizations embrace these data-driven innovations, they position themselves for success in an increasingly competitive landscape.

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