[Dreamforce] Keynote : Make Every Marketing Moment Count with Data + AI + CRM

During the Dreamforce keynote, Katie Marti from Kwik Trip and Nick Moro from Medtronic presented insights on the significance of utilizing data, AI, and CRM in marketing. They emphasized the need for products to have real-world applications, highlighted the transformative potential of data activation and AI for customer-centric experiences, explored AI's exciting applications in healthcare, and shared valuable lessons on successful transformation, such as starting small and investing in the right talent.

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