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  • gear926-09-2023
  • gear9

[Dreamforce] Keynote : Marketing in Generation AI

Key Takeaways:

  • In the past, marketing meant time-consuming campaign briefs, tedious segment building, limited content for personalization, and manual journey creation.
  • Today, it's all about fast campaign briefs, intuitive segment building, scalable content, and automated journey creation.

Salesforce's Marketing Cloud empowers us to make every moment count with:

  •  Actionable data
  •  Scalable personalization
  • A robust ecosystem of marketing partners

Remember, AI is only as good as your data! Here's your roadmap for success:

  • Develop your AI strategy
  • Start with simple use cases
  • Ground AI with trusted data

© 2023 Salesforce.com, Inc. Tous droits réservés.

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