Gear9 wins two GOLD awards at the Moroccan Digital Awards

Gear9, an agency specializing in creating digital experiences and a consulting partner for Salesforce, the world’s leading cloud platform for customer relationship management, stood out at the 5th edition of the African Digital Summit by winning two GOLD awards at the Moroccan Digital Awards (ADS). The awards were given for "Best Use of Data, Analytics & CRM" for the Toyota Webstore project and for "Best Digital Innovation" for the Win by Inwi project, a fully digital brand.

These accolades add to Gear9's previous achievements, including the Golden Mobiles award in 2021 for the Win by Inwi project and the CX Awards in 2022 for the Toyota Webstore project.

Amine Bentahar, CMO & COO of AVX Digital and a jury member at the competition, shared his insights on the projects submitted for the Moroccan Digital Awards this year. He expressed his admiration for the quality of the submissions, stating: "We were impressed by the quality of the projects submitted for this year's Moroccan Digital Awards. The evaluation criteria we used were strategic approach, creativity, innovation, implementation, and efficiency." He also noted that Gear9's projects won two GOLD awards due to their excellent mastery of international best practices in user experience.

Mounir Bouchiha, Gear9's CEO, expressed pride in saying: "We are proud to receive these two GOLD awards at the Moroccan Digital Awards, which reflect our ongoing commitment to investing in cutting-edge technologies to deliver engaging and profitable digital experiences for our clients. At Gear9, we are dedicated to pushing the boundaries of digital innovation in the Kingdom and continue to provide unique and exceptional results. However, this success would not be possible without the unwavering trust and support from our strategic partners, Toyota and Inwi. We are immensely grateful for their complete confidence in our digital strategy expertise. We also want to thank the jury for recognizing our hard work, which inspires us to strive for greater excellence in digital."

Additionally, during a conference at ADS titled “CX, BX, UX, EX, TX... Too much X kills the X,” Anass Drissi, Lead CX at Gear9, and Quods Ouaissi, Creative Executive Director at TNC - thenext.click, shared their expertise on human experience and its essential role in building great brands. They highlighted the critical importance of emotional relationships and their impact on loyalty and engagement, reminding the audience about how perception affects sustainability and how today’s brands can secure their future. They emphasized that the key to powerful brand strategies lies in the combination of creative thinking and design thinking. "It's time to move from the era of X [Customer eXperience (CX), Business of eXperience (BX), User eXperience (UX), Employee eXperience (EX), or Total Experience (TX)] to the era of human experience," they added.

To remind everyone, the Moroccan Digital Awards were held alongside the 5th edition of the African Digital Summit, the largest digital gathering in Africa for advertisers, marketing professionals, digital experts, media, and communication. This edition saw over 2800 participants. The African Digital Summit is now the annual meeting point for advertisers, marketers, digital professionals, communication agencies, and media to seek inspiration, engage with the latest trends, rethink their strategies, and prepare for the future.

• About the event:

The African Digital Summit is the largest digital gathering in Africa for advertisers, marketing professionals, digital experts, media, and communication. This edition counted over 2800 participants. Today, the African Digital Summit stands out as the annual meeting for advertisers, marketers, digital professionals, communication agencies, and media to find inspiration, delve into the latest trends, rethink their strategies, and prepare for the future.

• About Gear9:

Founded in 2018, Gear9 is an agency specialized in implementing digital culture and is a consulting partner of Salesforce, the world’s leading cloud customer relationship management platform. With an experienced multidisciplinary team, Gear9 invests in the latest cutting-edge technologies to create unique, engaging, and profitable digital experiences for its clients. By using a data-driven approach and agile methodology, Gear9 supports brands in user acquisition and retention challenges at every stage of their digital transformation, from design to implementing their digital product.

Gear9 is part of the TNC-thenext.click group of agencies, Mediamatic & Gear9, which aims to create meaningful experiences that bring brands to life among their customers, users, and communities by combining creativity, technology, and media.