Mobiles d’Or 2023 rewards Gear9 and Bank Al Yousr with the international marketing automation prize in Paris.

Gear9, an agency specialized in creating digital experiences and a consulting partner of Salesforce, the world’s number one cloud platform for customer relationship management, was awarded the International Marketing Automation Prize alongside its client Bank Al Yousr, a participatory bank of the BCP Group, during the awards ceremony held in Paris on March 29.

This annual ceremony honors excellence in the fields of digital transformation, commerce, marketing, and mobile advertising. Since 2017, the Golden Mobiles have celebrated companies, advertisers, agencies, publishers, operators, and technical solution providers that have supported the evolution of mobile technologies and developed best practices in this area.

The International Marketing Automation Prize awarded to Gear9 and Bank Al Yousr reinforces Gear9's leadership position in innovation within the financial sector, after proving itself in telecommunications and automotive industries, as well as Bank Al Yousr's role as a financial player focused on service quality and customer experience, which is key to success in the digital era where customers seek smooth experiences with greater autonomy, flexibility, and personalization.

Mounir Bouchiha, General Manager of Gear9, commented on this recognition: “Gear9 is the only Moroccan and African agency to have won an award at the Golden Mobiles. We are thrilled to receive this international marketing automation prize in the financial sector. This recognition reflects our ongoing commitment to investing even more in the latest cutting-edge technologies to provide engaging and profitable digital experiences for our clients. At Gear9, we are dedicated to pushing the boundaries of digital innovation both within the Kingdom and internationally, and to continue delivering exceptional and unique results.”

A jury composed of 18 professionals and opinion leaders reviewed various applications to select the winners based on criteria such as adaptability to new digital uses, vision of convergence, and relevance of the proposed solutions.

Benito Donsion, Head of Digital Marketing Performance at SFR and a member of the Golden Mobiles jury, expressed at the award ceremony: “My heartfelt congratulations to the winner of this prestigious prize, whose expert use of Marketing Automation demonstrates a true passion for the user, exceptional data mastery, and effective automation of the entire process. Furthermore, the recipient brilliantly conveyed their philosophy and explained the results achieved, showcasing an absolute commitment to excellence. Kudos for this outstanding and inspiring performance!”

Marketing Automation is a technique that automates marketing operations and streamlines customer relationships across multiple channels. This approach allows for personalized messaging based on user behavior while reducing operational costs.

This automation project and the adjustment of data valuation processes and customer experience (CX) refinement have had a significant impact on the results for Bank Al Yousr: an increase of 46,000 users, a 39.94% conversion rate via WhatsApp, a 19.5% conversion rate combining web and WhatsApp, and 95% of business clients expressing satisfaction. These figures speak for themselves and testify to Gear9's commitment to providing a quality user experience and maximizing results for our clients.

Joumana Baraka, Marketing and Communication Director at Bank Al Yousr, also expressed her satisfaction with this recognition: “As a young bank, acquiring and managing leads is at the heart of our concerns, and with the help of digital revolution, we’ve rethought the marketing funnel to improve user experience from the very first interactions with our future clients. The Automation project led with Gear9 was conceived within Bank Al Yousr as an innovative solution that brings us closer to business leaders and earned us the International Marketing Automation Prize at the Golden Mobiles 2023. This recognition reinforces our commitment to effectively supporting our corporate clients in the new relationship they wish to have with our bank.”

Proud of this distinction, Gear9 thanks the jury of the Golden Mobiles 2023 for this prestigious award and is committed to continuing its work in offering increasingly innovative and effective solutions to support its clients in the era of digital transformation.

About the event:
Organized by Les Cas d’Or and the Mobile Marketing Association, the Golden Mobiles event rewards successes in the fields of mobile advertising, marketing, and commerce.

These awards honor companies, advertisers, agencies, publishers, operators, technical solution providers, and experts who have supported the evolution of mobile and are now developing best practices. More at www.mobilesdor.com

About Gear9:
Founded in 2018, Gear9 is an agency specialized in creating digital experiences and a consulting partner of Salesforce, the world’s number one cloud platform for customer relationship management. With an experienced multidisciplinary team, Gear9 invests in the latest cutting-edge technologies on the market to create unique, engaging, and profitable digital experiences for its clients. By using a data-driven approach and agile methodology, Gear9 supports brands in acquiring and retaining their users and at every stage of their digital transformation, from design to implementation of their digital product.

Gear9 is part of the TNC-thenext.click, Mediamatic & Gear9 agency group, which aims to create meaningful experiences that bring brands to life with their clients, users, and communities by combining creativity, technology, and media.

https://gear9.ma/

About Bank Al Yousr:
Bank Al Yousr is a participatory bank from the BCP Group. It is a global bank in its offerings and universal in its markets, catering to individuals, professionals, and businesses, all while respecting shared values.

Bank Al Yousr was named the best participatory bank in Morocco and received two awards from the British magazine World Finance as part of the “Mena Awards Program 2022”:

Best participatory bank in Morocco
Best participatory bank in Morocco for service quality
www.alyousr.ma