[Dreamforce] Keynote : Marketing in Generation AI

Key Takeaways:

• In the past, marketing meant time-consuming campaign briefs, tedious segment building, limited content for personalization, and manual journey creation.
• Today, it's all about fast campaign briefs, intuitive segment building, scalable content, and automated journey creation.

Salesforce's Marketing Cloud empowers us to make every moment count with:

•  Actionable data
•  Scalable personalization
• A robust ecosystem of marketing partners

Remember, AI is only as good as your data! Here's your roadmap for success:

• Develop your AI strategy
• Start with simple use cases
• Ground AI with trusted data

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